Pure +

Highest natural potency of ingredients combined with organic liposome technology, cold-press processes, and clinical testing to deliver a truly authentic glow.


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authentic glow



"AHHHMAZZING!!! I first found out about this product a few weeks ago through a dermatologist influencer I follow on youtube. My skin is Eczema prone and extremely sensitive to almost anything I introduce to it. Surprisingly enough, It didn’t react to this product. I am always looking forward to coming home and getting rid of my makeup and applying this stuff. This product deserves more praises and adoration for sure! It’s simple, affordable and it works like wonders. Thank you PURE’AM!"

Abbi - ⭐⭐⭐⭐⭐ {Verified Customer}

"This is such a game-changer! Definitely needs more attention! If you check out their website, you'll notice how much effort CEOs & researchers put into this product to be "pure" and at the same time "the most effective". This is def the most naturally moisturizing toner I've ever used. It is a milky toner but interestingly, once applied, I can feel it boosts up my skin's natural barrier and it's so moisturizing. It is calming, soothing, soft, yet very effective. I have such sensitive skin, oily, and acne-prone skin, and it helped me calm my skin. Compared to other toners, it really does its job. Many toners seem to work at first, but when it dries out, my skin feels so dry. But this toner leaves a very satisfying texture on my skin! Highly highly recommended!"

Amanda - ⭐⭐⭐⭐⭐ {Verified Customer}

"Noticeable difference after first use! I just started using this set a week ago and immediately notice a change in the texture of my skin. I had small bumps on my cheeks and forehead for a while so I updated my skincare routine using these products. The small bumps on my forehead have decreased significantly while the bumps on my cheeks have disappeared altogether. I am loving how my skin looks and feels hydrated."

Dominique S. - ⭐⭐⭐⭐⭐ {Verified Customer}

"Why have I not been using this?! I received a sample size in an IPSY bag. I had never used toner before and didn’t realize how badly I needed it so I set it aside. I finally used it in addition to my normal makeup routine and received 2 compliments on how great my skin looked. When the sample size ran out I looked for a drug store dupe but nothing compared to this. I have recommended this product to several people who all love it for their different skin issues. Great product!"

Amelia J. - ⭐⭐⭐⭐⭐ {Verified Customer}

"Sensitive skin holy grail. I have always had super sensitive (according to my dermatologist), red, uneven, and acne-prone skin and even the most basic products can irritate my skin. I was worried that this would make me break out or wouldn’t do anything, but after several months of nightly use, I’ve noticed a change in texture (softer) and a significant reduction in breakout frequency and severity. I’ve tried a lot of products from a lot of places (this was sent to me in my IPSY bag) but this is one of the only ones I’ve ever repurchased."

Madeleine H. - ⭐⭐⭐⭐⭐ {Verified Customer}

"AMAZING!! I love when the weather gets colder but I don’t love the transition my skin has to go through. But this has been a SAVIOR not only for my face but my hands! A little goes a long way and isn’t greasy. It only took 36 years for me to finally find a great hydrating product that actually works! You have a customer for life!"

Francesca T. - ⭐⭐⭐⭐⭐ {Verified Customer}

"My face GROWS to catch the eye!! People always ask what's the secret of my beautifully shined skin when I apply this oil serum. A dear friend asked me about it, so I just bought another one to give as a gift."

Sohpie S. - ⭐⭐⭐⭐⭐ {Verified Customer}

"LIFECHANGING! I usually am very picky about toners but this one was just spectacular and I’m going to purchase the full size and the cream very soon. Now, the cream was amazing—-other ceramide creams that have and use always make me a little greasy and don’t rub in well. But the pure am cream wasn’t greasy and absorbed so quickly!! I cannot recommend the set enough!"

Morgan G. - ⭐⭐⭐⭐⭐ {Verified Customer}

"Loving this barrier cream!! I saw a recommendation for this barrier cream and just had to try it. It’s super moisturizing and hasn’t broken out my acne-prone skin. I’ll definitely be getting more. I love it so much I’ve even been using it on my super dry hands. I’m a nurse so this has been great to use under my mask for extra skin protection."

Jamie L. - ⭐⭐⭐⭐⭐ {Verified Customer}

"New favorite! I had been using a different toner and I wasn’t looking for anything new (not sure if I’m allowed to say which one. It is a brand with the founder’s name in it. The “Enriched Calming Toner”). I received a trial size of this with a beauty bag subscription. Oh my gosh! The search is over. This is IT. It’s milky and smoothing, dries down without any tackiness (and I’m very sensitive to that). I also have rosacea and generally- sensitive skin; many products make me break out. Not this one! It’s just lovely. If you buy this you probably won’t regret it. I will keep buying this forever. Please don’t change the formula! It’s just right as it is!"

Lori J. - ⭐⭐⭐⭐⭐ {Verified Customer}

"Best toner ever! I have super sensitive, dry and acne-prone skin so finding the right skincare products has always been a challenge for me. When I first used this toner, it absorbed quickly without irritation, and it quickly works to calm and hydrate my sensitive skin, and it delivers an instant hydration hit. This brand makes my day happier!"

Janice J. - ⭐⭐⭐⭐⭐ {Verified Customer}

"I've always avoided using oils since I have rough bumpy skin. Surprisingly, Super Glow Dew Oil reduced the overproduction of oil on my skin, and it became like a super soft moisturizer the next morning! I've never had silky textured skin in my life, however, I've been feeling like I have a baby soft texture now!"

Tasha H. - ⭐⭐⭐⭐⭐ {Verified Customer}

"My family's daily MUST HAVEs. Using toner and cream duo with my teenage kids who have red and acne-prone skin. After two weeks use, my son’s redness disappeared and my daughter’s acne improved. I’m loving the Super Glow Dew Face Oil which is super light! I noticed my skin tone is brightened and looks more youthful."

Sarah L. - ⭐⭐⭐⭐⭐ {Verified Customer}